If you ever ask Felipe what is FURM, he would simply say that "I am FURM"; It's an alter ego of sorts. FURM has allowed Felipe to separate himself from the rest of his body of work. The actual acronym's definition, Felipe says, has evolved and has taken different meanings throughout it's existence. One of it's more "open" meanings is Functional Urban Ready Made which he has labeled his furniture collection. The "Ready Made" idea can also be seen in his Instagram (@FURM7) photos that he has and might not have taken, but in the end has manipulated to read FURM in some part of the image. Felipe feels that FURM has freed him up to appropriate SOME images leading some to believe that this series of works lies somewhere in between fringes of fine art and vandalism; a digital graffiti artist, if you will.